WELCOME TO Westworld
A Westworld-inspired season and an underdog story—Zeher started second-to-last in the competition standings and ended the season with a win at A2 Dhoom.
Behind the Production
Translating a Westworld-inspired production and an underdog competition arc into one identity meant working across recruitment, practice, and competition storytelling without losing a consistent voice. As Social Media Chair and Production Chair, that translation work was mine.
Brand Awareness
Used trend-driven concepts, team personality, and consistent publishing to expand Zeher's reach and recognition.
Recruitment & Community
Created timelines, workshop promotions, practice announcements, and team-culture content that made participation approachable and visible.
Tools — Canva · TikTok · CapCut
Branding the Frontier
Eight of Zeher's real graphics, spanning recruitment, fundraisers, sponsored events, and team culture. A2 Dhoom's trophy graphic appears ahead, in The Payoff.
Zeher in Motion
- 7,667 views
- 292 likes
- 9 comments
- 9 saves
- 37 shares
Building Momentum
★ A2 Dhoom · Season Win ★
From Second-to-Last
to a Win at A2 Dhoom
Zeher closed the season the way the story demanded: from second-to-last in the standings to a win at A2 Dhoom. That result belongs to the team who earned it on the floor—my role was to make sure the season's journey was seen and felt by everyone watching from outside the team.
$100 per sponsored post, through BIH Events and Radio5 Events
Promoted party graphics helped Zeher receive several thousand dollars overall