ON !!BRAND, ON BOARD.
How I built a recognizable marketing system for Phi Chi Theta at USC.
What needed to go on the board?
As VP of Marketing, I set out to create a clear, consistent system to tell Phi Chi Theta's story, attract new members, and keep our community engaged all semester.
Drawing up the plan.
A simple strategy to turn ideas into impact.Insight
Understand our audience and what motivates them.
Visual System
Create a cohesive, recognizable look and feel.
Content
Design across events, people, and platforms.
Community
Bring the brand to life on and off campus.
Putting faces to the brand.
I gave fourteen personalities one recognizable system.
Getting prospective members on board.
A full recruitment campaign to inform, engage and convert.
Same look.
Same story.
Different audiences.
Keeping everything on brand.
One system. Endless ways to show up.
- Same palette.
- Same voice.
- Flexible format.
Social in motion.
Five TikToks, out in the wild.
I'll handle:
- Concept
- Film
- Edit
- Caption
The numbers on the board.
On an account of ~300 followers, our stronger posts earned 80–90 likes, showing real engagement within our community.
More people. One recognizable brand. Everyone on board.